Generative AI & Artificial Intelligence for Beginners

Generative AI & Artificial Intelligence for Beginners – understand AI, machine learning and AI tools with no prior experience. Secure your career advantage today.

Generative AI & Artificial Intelligence for Beginners

Master practical AI skills and successfully leverage Generative AI in the German job market.

Artificial intelligence is transforming the world of work at a pace that surprises many. According to a study by the Institute for Employment Research (IAB), AI could fundamentally change around 1.5 million jobs in Germany by 2030. At the same time, thousands of new career fields are emerging that require AI skills. The question is no longer whether AI will affect your working life but when.

This course, Generative AI & Artificial Intelligence for Beginners, was developed precisely for this moment. It is designed for anyone who wants to understand how AI really works without programming knowledge, without a technical background, and without any prior experience. Step by step, you will learn what lies behind tools like ChatGPT, DALL·E, and Gemini, Odysseus AI, how machine learning works, and how you can use generative AI meaningfully in your everyday professional life. The federal government has adopted a national AI strategy and committed billions to research and practical applications. 

Germany is investing heavily in AI. The federal government has adopted a national AI strategy and committed billions to research and practical applications. Companies in the automotive industry, healthcare, financial services, and the Mittelstand are urgently seeking professionals who understand and can apply AI. 

This course gives you the foundation for that future practical, accessible, and immediately applicable. Find out more about AI fundamentals and current developments at the Federal Ministry of Education and Research (BMBF).

 

Learning Objectives

After completing this Generative AI & Artificial Intelligence for Beginners course, you will be able to:

  • Explain what artificial intelligence is and how different AI systems work
  • Describe the difference between machine learning, deep learning, and generative AI
  • Understand how neural networks process data and make decisions
  • Classify and evaluate generative AI models such as GPT, DALL·E, Odysseus AI and diffusion models
  • Write effective prompts and use AI tools purposefully for productivity and automation
  • Identify ethical risks, data protection issues, and the legal framework surrounding AI
  • Assess current AI trends and their relevance to the German job market
  • Use AI safely, responsibly, and in compliance with regulations in a professional context

Course Curriculum

5 Sections 20 Lectures 5 Hours
  • Defining Artificial Intelligence and Intelligent Systems
  • Narrow AI, General AI, and the Scope of Modern AI
  • Key Branches of AI: Machine Learning, NLP, Computer Vision, and Robotics
  • Real-World AI Applications Across Industries
  • How Machines Learn From Data: Core Machine Learning Concepts
  • Types of Machine Learning: Supervised, Unsupervised, and Reinforcement Learning
  • Neural Networks and Deep Learning Architectures
  • Model Training, Data Processing, and Performance Evaluation
  • What Generative AI Is and How It Differs From Traditional AI
  • Generative AI Architectures: GANs, VAEs, Diffusion Models, and Transformers
  • Large Language Models and the Transformer Architecture
  • How Generative AI Produces Text, Images, Audio, Video, and Code
  • Principles of Effective Prompt Engineering
  • Prompt Design Techniques and Structured Prompt Frameworks
  • Major Generative AI Tools, Platforms, and Model Ecosystems
  • Building Practical Workflows With AI for Productivity and Automation
  • AI Ethics, Bias, Fairness, and Responsible AI Development
  • AI Safety, Privacy, and Risk Management in AI Systems
  • Global AI Regulations, Governance Frameworks, and Compliance
  • Future Trends in AI: Multimodal Models, AI Agents, and Emerging Technologies

Who is this course suitable for?

This Generative AI & Artificial Intelligence for Beginners course is ideal for:

  • Career starters who want to qualify specifically for the AI job market
  • Professionals in the Mittelstand who want to understand and use AI tools in their field
  • Marketing, sales, and communications professionals who want to use generative AI for content and campaigns
  • HR and people professionals who want to learn about AI-supported recruiting and analytical processes
  • Freelancers and self-employed individuals who want to increase their productivity through AI automation
  • Teachers and education professionals who want to develop AI literacy in schools or continuing education
  • Students from all disciplines who want to build a solid foundational understanding of AI
  • Anyone who no longer wants to experience AI as a "black box" but truly wants to understand it

Requirements

No special prior knowledge is required. This course is deliberately designed for beginners.

All you need is:

  • A computer, tablet, or smartphone with internet access
  • Basic computer skills (email, internet browsing)
  • Curiosity and a willingness to learn

No programming knowledge is necessary.

Career opportunities

Those who understand AI have a clear advantage in the German job market. These roles are particularly in demand:

  • AI Coordinator / AI Project Manager Responsible for planning and managing AI projects within an organisation. Frequently sought in both the Mittelstand and large corporations.
  • Prompt Engineer Specialist in developing effective AI prompts and workflows. A young but rapidly growing career field.
  • AI Content Specialist / AI Content Strategist Creates and optimises content using generative AI tools. Highly sought after in marketing and e-commerce.
  • Data & AI Analyst Analyses data and AI models to support business decisions. Wide range of applications across nearly all industries.
  • AI Trainer / AI Training Specialist Develops and improves AI models through data curation and feedback processes. An increasingly sought-after profile at tech companies. Salary: approx. €45,000 – €70,000 per year
  • Digitalisation Officer with AI Focus Supports organisations through digital transformation with a focus on AI implementation. Particularly relevant in the public sector and Mittelstand.

Note: Salary figures are based on benchmark data from Gehalt.de and represent indicative ranges for the German job market (as of 2024/2025).

Certification information

Upon successful completion of the course, you will receive a Generative AI & Artificial Intelligence for Beginners certificate documenting your knowledge & skills in this area.

Certificate Image

Frequently Asked Questions

01 Was ist Generative KI und warum ist sie wichtig? +

Generative KI beschreibt Systeme, die Inhalte wie Texte, Bilder oder Code erstellen. Sie wird zunehmend in deutschen Unternehmen zur Automatisierung und Effizienzsteigerung eingesetzt.

02 Benötige ich Vorkenntnisse für diesen Kurs? +

Nein, der Kurs richtet sich an Anfänger. Daher werden alle Inhalte verständlich und strukturiert vermittelt.

03 Welche rechtlichen Aspekte werden behandelt? +

Der Kurs behandelt zentrale Vorschriften wie die General Data Protection Regulation sowie Grundlagen des EU AI Acts, sodass Sie regulatorische Anforderungen verstehen.

04 Welche Tools lerne ich kennen? +

Sie lernen verschiedene Generative KI-Tools kennen, die in Bereichen wie Textgenerierung, Bildbearbeitung und Automatisierung eingesetzt werden.

05 Hilft mir der Kurs bei der Jobsuche in Deutschland? +

Ja, der Kurs vermittelt gefragte Fähigkeiten. Dadurch verbessern sich Ihre Chancen auf dem deutschen Arbeitsmarkt erheblich.

06 Ist das Zertifikat anerkannt? +

Das Zertifikat bestätigt grundlegende KI-Kompetenzen und unterstützt Ihre berufliche Weiterentwicklung in Deutschland und Europa.

07 Wie lange dauert der Kurs? +

Da der Kurs flexibel ist, kann er innerhalb weniger Wochen abgeschlossen werden. Die Dauer hängt jedoch vom individuellen Lerntempo ab.

Hier beginnt dein Wachstum.

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